Israel Growth Venture leads the establishment in Israel of foreign brands and companies: analysis, choice of model, location sourcing, negotiation, structuring and rollout.
Local reading of the field, zones, and commercial realities.
Search for suitable locations, area analysis and support in discussions and negotiations related to the location and the agreement related to the implementation.
Support in early discussions and negotiations related to the agreement related to the implementation.
Assistance in understanding and translating contracts without replacing final legal validation.
His background is rooted in business, field analysis, and commercial real estate.
Why IGV exists — Why IGV exists
Talk to IGV →Why IGV exists
Israel Growth Venture was created from a simple observation: many companies see Israel as a market of opportunity, but very few have a local partner able to read the field, understand the zones, the commercial realities, the constraints of market entry, and the concrete steps required for a real launch. Beyond strategy, many projects also fail because they lack local understanding of locations, agreement conditions, and contractual commitments.
What IGV does
IGV mainly supports foreign brands and companies that want to assess their potential in Israel, structure their entry strategy, understand the possible development formats, and identify opportunities consistent with their business. This may include market analysis, strategic market-entry analyses, the study of the right development format (popup, branch, franchise, flagship), city and area targeting, active sourcing of commercial locations, early discussions regarding location conditions, and introductions to relevant local partners.
Who leads IGV
Israel Growth Venture is led by Mickael Benmoshé. His approach is based on a simple logic: before opening in Israel, a company must understand the market, the right format, the right area, the level of risk, the real execution conditions, and the nature of the commitments involved.
How IGV works
IGV works upstream, before opening decisions are made, but can also support the field phase when the project requires it. This may include active sourcing of suitable locations, identification of relevant locations, support in early exchanges and negotiations related to the agreement related to the implementation, and assistance in understanding and translating contracts into the client's native language, without replacing final legal validation by a qualified professional.
Who leads IGV
French-Israeli entrepreneur. His perspective was shaped over twenty years of hands-on commerce, commercial real estate, and brand development — first in France, now in Israel.
Before founding IGV, Mickael Benmoshé spent over twenty years working directly with commerce, locations, and the real-world mechanics of implantation. He worked in commercial real estate with Procomm, through the BDI agency on rue Montmartre and then Immobilière Sainte-Catherine in the Marais — two addresses at the heart of footfall dynamics, commercial leases, and location value. Within a network of 30 agencies and 250 agents, he was recognised three times as the network's top agent.
Alongside this, he founded Shop Leader in Paris, a structure dedicated to placing and promoting high-end fashion and jewellery brands. He helped introduce the Japanese brand Evam Eva to the French market, worked on projects involving brands such as Levi's and Skechers, coordinated the opening of Guess' first Paris showroom on boulevard Sébastopol, and contributed to the opening of a McDonald's in Paris' 19th arrondissement. This is not a theoretical background — it is a reading of commerce built on the ground.
His aliyah was not a break. It was a continuation: taking everything he had learned about commerce, real estate, and brands, and applying it to a new terrain. When he arrived in Israel, he observed a simple reality: many European companies look at Israel as an opportunity, but few actually know how to enter it correctly. That observation gave birth to Israel Growth Venture.
Through IGV, he accompanies foreign brands and companies in their strategic thinking, their reading of the Israeli market, the search for suitable locations, and the structuring of their development. His value lies in a rare ability: connecting commercial vision, operational feasibility, and implantation logic. He does not sell access to Israel. He helps make the right decisions before entering it.
Scope of work
Operating limits
Conclusion
IGV works with companies that want to approach Israel in a serious, local, structured, and concrete way, before and during the early stages of an opening, a franchise, a branch, or a commercial development project.
Talk to IGV